Media has been coming up with innovative recreations for past few years. The future we all talked about is not future anymore. It has become the ‘present’, the ‘now’. Marketers and investors kept investing their time, efforts and money in something which would challenge the perimeters of both media and technology. Now is the time where market is seen with the toughest competition of all times. Advertising your business and then planning an accurate strategy to gain media attention was considered to be the toughest aim possible. It is still thought to be among the top most priority for all those who are either beginners or want to gain strength in their fields. Well, with changing and improving times the perimeters have stretched as well. Now there are more demands. There might be an issue about media attention which is yet to resolve but that issue is now improvised to gain not only attention but also focus on intensity. This has made the entire protocol tougher than before. The strategies need to be improvised now. What matters now is the intensity of media outlets. The interest and attention must be able to hold a business highest on the score board.
Following are the three tips from NewswireNEXT (https://newswirenext.com/) to help your compass navigate improvised media strategies.
- Dig for your audience’s connection with your content: How do you measure you audience’s connection with your content? This question is really important. Many of you out there might be in favor of click-bait content. Well, I don’t think so that is something which shows a ‘connection’. To accurately find out the interest of views in your content you must improvise your strategy. You can switch to something more genuine. Find out the percentage of viewers who watch or read the entire content, the number of minutes the content was in front of viewer or the retention rate. This will give you a fair idea about the intensity level. Similarly, you can check likes, comments, shares and subscriptions which will also judge your intensity.
- Your content must resonate with the audience: Know what your audience wants. And do not place interrupting advertisement because that has absolutely become old school. Create a new strategy which can embed your advertising into the content flashed by your partners. You need to run smooth advertisements without an interruption. Your marketing plan may vary from your previous one. Even if this one involves new partnerships and integrating with influencers, do go for it as long as it involves revenue. According to surveys and polls, influencers give a high percentage of advertisement views as compared to that of TV screens. In order to see your business message go high, don’t forget to keep it in resonance with your audience. Says Roger from Ed Cal Media Agency.
- Smart access from platform: Since, we are talking about improvising media strategies therefore, don’t stick to previous ones but do learn something from them. Now that we know airing an advertisement on TV screen does not bring appreciable response when compared to other platforms. Here, think of other platforms and bind your content to each one of them differently. Social media platforms such as Facebook, Snap chat, Twitter, Instagram etc are gems of internet where you can drive enough traffic towards your work. Properly assemble the commercial to hit the correct notes of online industry. The audience is highly engaged and gives an amazing feedback.
These are some of the strategies on which you need to work. You will for sure carve your way when you gauge the media statistics in a better way. Digital marketing has a comfortable environment where the chances to exceed are maximum.